Forcing The Issue Are you sports minded? That question was asked in a classified newspaper ad. A company sought sports minded people for employment. When someone went to the interview, he discovered an insurance company had placed the ad. So what does an interest in sports have to do with selling insurance? Simple. Strike up a conversation with a stranger about the latest big game, win his confidence, and then work your way into a pitch for updating his insurance with a new policy from your company. Are you Stars Wars minded? Submitted for your approval: a little booklet called The True Force , published by the American Tract Society of Garland, Texas. This item was lost in my debris collection until it recently reared its head. Copyrighted 1999, it talks about Star Wars , mentioning that Episode One, The Phantom Menace , has re-ignited interest in the movie series. On the cover is a light saber battle scene that does catch the eye, especially the attention of a young kid. I re...
Comments
Ray